I couldn’t find a proper Image so I thought this video was spot on as to how they make every trailer. You see the 2 minute or so runtime.
Awhile back I did a post on Trailing on Trailers where I mention how I am trying to boycott trailers as they show too much, and/or there are way too many of them. I include some suggestions how to fix this.
First as how long as the above video is… I’d say if they are going to have trailers. Make one or 2 and just have one short scene in it. Don’t ruin stunts and good lines. Those should be saved so that we don’t feel robbed of our money. We are paying to be entertained, and when all the entertaining parts are in the trailer well… what was the point of seeing the movie (like how I am still complaining about the first half of Man of Steel, The WHOLE 1st Half of the movie was in the trailers.
How to improve trailers?
I hope I am not repeating myself from previous posts but
How about some misdirection? Use scenes that were edited out. You could also use a mix of parts from the movie (those that tell us what the plot is at least) AND use scenes that were cut in editing. Instead of using the actual funny lines, how about throwing one of the bloopers in. Instead of actually using movie footage, why not make the trailer PART of the movie (without that scene being in the movie) this way nothing gets ruined. You know what its about who will be in it and so on. Frankly you can just show a title Like Avengers: Endgame and people would go so WHY must you show a montage of scenes? By now we know the Marvel actors we’d just need names for new cast members.
In the past there have been some movies that have shown no footage at all.
You have some trailers that are BETTER than their movie
Zero (or very little) footage teasers (NOT trailers)
Doing a search for any variation, I did not find what I was looking for. I did however find this Classic Movie teaser trailers. There are some here that
Gregory burkart explains why this is the scariest movie TEASER of all time/
So finding this teaser idea, I thought it great and it makes the director producer or even marketing more creative. Just don’t do anything longer than 30 seconds.
I have another idea, go lighter on the trailers (make one and that’s all! Maybe 2 tops but between the 2 should not exceed 1 minute.
They could do marketing in other ways, (save money on all the editing for trailers and have an offer when you see the movie. For instance, for Detective Pokemon a special pack of Pokémon cards (or one special card limited run, maybe some special foil, clear or someway to show its extra special) another idea they could have a small detective kit that would be a game, maybe even small figurines. For Marvel movies offer a button,keychain note pad anything really that Adults (as well as kids can use) For something more general Have souvenir Postcards, or posters (like the one sheets) I know Alamo with some older movies like Grease they have a sing a long or Quote alone. Sometimes they even have props (say for Jaws they might have a Welcome to Amity (billboard) Postcard, maybe something of the Shark like teeth or a toy, and maybe some motorized scuba diver or a model of the boat. I’m sure you get the idea.
Alamo Draft house comes up with special menus for some movies. They’ve had one for Deadpool, Avengers Endgame and The Meg as far as I can remember. In the past when I’ve seen certain movies some of the staff dressed up. Suicide Squad someone was walking around as Joker and one of the girls as Harley Quinn. Then During Avengers or maybe it was Civil War there were a couple of staff dressed as Crossbones (who is played by Frank Grillo) and Spider-man. When the movie was over, I swear whoever dressed as spiderman WAS somehow sitting over the doorway leaving the viewing room.
sometimes the trailers just end up BETTER than their movie
While the following is NOT what I thought it was going to be, WHY NOT market the characters with their own songs. Say for this shirt Hulk is listening to heavy metal something ‘SMASHING’ (or maybe THe Smashing Pumpkins) Thor is likely listening to Tyr from the Faroes… maybe Hold the Heathen Hammer High
RDJ/Ironman what else Sabbath! (or other classic rock bands… The who, Stones etc they already had it covered.)
BlackWidow.. Spiderwebs by Gwen Stefani/ No Doubt.
hawkeye… which version pre snap or after snap? For after snap I’d say some sort of punk music. The Clash,The Transplants or Rancid
I’m still trying to figure out what Bucky/Winter Soldier might be listening to.. depending on which version of him is listening (though yes he’s supposed to be ‘Winter free’ now)
Samuel L. Jackson is Curious About the Avengers’ Taste in Music
So what do you suppose who is listening to what? And how would YOU improve movie trailers.